meet the team

Emily Borst

Hear what our emerging leader, Emily Borst, has to say about her year of packaging refreshes, staying close to consumers, and living a balanced life.

  1. What do you love most about your career at Beech-Nut Nutrition? At Beech-Nut, I feel that my work directly contributes to the success of the organization and that I am highly respected by my team.
  2. What gets you out of bed in the morning? My dogs – I have two retired racing greyhounds named Andy and Muffin.
  3. What’s your favorite perk to working at Beech-Nut Nutrition? The food in the café is outstanding! It is nice to have access to nutritious, homemade lunches right downstairs.
  4. What do you do to live a balanced life? Positivity and mental health awareness are a big part of my life. I believe if you are healthy and happy you can give the most to your family (for me, my dogs), your community and your job.
  5. How would you describe Beech-Nut Nutrition in 5 words or less? Talented, fast-paced, family, quality
  6. What is your favorite product that we make at Beech-Nut Nutrition? Beech-Nut Naturals Apple & Pumpkin – simple and delicious!
  7. How would you describe your work style? Analytical, creative and detail-oriented with touch of silliness (work hard but have fun!)
  8. If you could have dinner with someone living or dead who would it be? Anthony Bourdain. It would be fun to hear about his travels and all of the exotic food he had eaten. Plus, we would probably enjoy a really delicious meal together.
  9. What is your favorite company or person to follow? Chobani. I think they are doing something really special with brand tonality and packaging design. It has been inspiring to see how their unique and innovative approach to branding has changed the whole category.
  10. What is your best life hack? I recently installed smart bulbs in my apartment and now I can turn my lights on and off with my voice!
  11. What have you learned at Beech-Nut Nutrition that you will never forget? Within a month of starting at Beech-Nut, I was able to meet with a globally recognized design firm to collaborate on the redesign of our product lines and positioning of our brand. Seeing how they work and being a part of that process was an opportunity I will value forever.
  12. What is the weirdest job you have ever had? In college I worked in the Muppet Whatnot Workshop in FAO Schwarz, on Fifth Avenue. Customers could design their own custom Muppet (eyes, nose, hair, clothes, etc) and I would build it while they shopped.
  13. What has been your biggest career success? I am passionate about consumer good packaging and thoroughly enjoy grocery shopping, so seeing the redesigned labels for Beech-Nut base (Classics) on the grocery store shelf was a big success for me.
  14. What are you doing to ensure you continue to grow and develop as a leader? I approach every experience knowing that I will learn something from it.
  15. What is your biggest outside interest? Besides graphic design and greyhound rescue, I enjoy cooking, visiting art museums and spending time outdoors.
  16. What is a book you have read recently? Last month I read Cribsheet by Emily Oster. I am not a mother myself and working in a category where I am not the target consumer poses a challenge. I try stay up to date with “mom culture” so my designs remain relevant to shoppers.
  17. How do you incorporate our mission (Delight Consumers by Conserving the Goodness of Nature) into your role every day? I believe our products deliver on our mission and it is my job to ensure the packaging communicates the delicious and nutritious products inside.
  18. How and where do you find inspiration? Grocery stores, design blogs (I am obsessed with Under Consideration’s Brand New) and Instagram provide me with a daily source of inspiration. I am also an active member of AIGA Upstate NY, a community of local designers.
  19. What are you most passionate about in your role? I do a lot of things in my role, but I am most passionate about packaging design.
  20. What are three things still left on your bucket list? Travel to Morocco, fly a plane, and go salmon fishing in Alaska.